Oliveira da Serra Oliveirinha
A specific mild, easily digestible and smooth olive oil, created thinking about the health and balanced nutrition that children, from 6 months to 3 years old, really need.
Our mental space:
We decided to create the naming and use this specific graphic approach in order to accurately home in on the target and make the characteristics of the product very clear. "Oliveirinha" is an endearing form for "Oliveira", the way children get their nicknames while they are young.
We chose specific colours to reinforce this notion and created a "hand-drawn" label, with a "hand-drawn" brand. Everything evokes a manual, printed crafty universe, one where everything is simpler and sweeter.