Oliveira da Serra Bio
Sovena
Packaging
2017
The product:
A premium, organic, unfiltered olive oil, perfect for all those who care about health and sustainable living.
Our mental space:
Being organic means being more in touch with nature. It's knowing how to care for and protect it with care, considering cultivation and use. It means embracing a more natural and balanced side with organic farming.
We decided to reflect the brand's commitment to nature on its packaging and also to show that Bio could be Beautiful (in a time when bio packaging was rustic and not that sexy). Green olive leaves and olives are wrapped around the orange logo with an organic flow, representing warm, earthy tones and making the bottle stand out on the shelf.