Oliveira da Serra 1ª Colheita

The product:

Every year, a very special olive oil is released in the market: a special first and limited edition of premium olive oil, made from the first freshly matured olives. It's a bitter, spicy and fruity olive oil.

Our mental space:

The package of the first harvest, and olive oil marketed annually as a limited edition, with a minimalist environment about it, draws inspiration from the angle of the Lagar do Marmelo’s profile, and the text printed in it conveys the true spirit of this product. There is a specific sensuality to this olive oil, a brightness that is presented by a light backdrop, in an aisle dominated by dark bottles.